Hip Hop Still Impacting Music Worldwide

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Hip hop music, is here to stay and touching every phase of music…even country. Marketing companies worldwide seek the hottest hip hop sounds for clients.

When hip hop broke the barrier of mainstream radio in the late 1970’s with its first classic hit, “Rapper’s Delight” by the Sugarhill Gang, it was tagged as a fad and doomed to failure by its critics. Although this wasn’t the first rap record, it has been the benchmark song, and the popular reference point when discussing rap in music history. Unfortunately, this song also left an indelible stamp on the American psyche as to who would be performing this type of music, further partitioning the real hip hop sub-culture from the mainstream music industry. Similar to Bbreakdancing, hip hop/rap was stamped as “street” music with no valid place alongside “real” entertainment icons such a jazz, soul, or ballroom. How things would change!

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